Although Advertising and marketing have the same objective, they are not the same. Their objectives are to make customers aware of products and services offerings. These two terms (Advertising and Marketing) have many things in common, however, there are some variances. Understanding these differences and similarities will help any business or organization with their strategies for customer acquisition and audience development.
Marketing is promotion of products or services to targeted audience. An action taken to bring attention to a business’ offering. Examples of marketing include TV & Radio advertisements, billboards, magazine advertisements, and more recently Search Engine and Social Media Advertisements.
>Businesses approach marketing their products and services differently in a form marketing concepts, to determines what type of marketing tools use. Marketing concepts are driven by a clear objective that considers cost efficiency, social responsibilities, and effectiveness within a specific niche.
Marketing comprises of research and analysis that includes studying how best to communicate with your targeted audience as customers respond differently to different methods of communication. Therefore, it is important to ensure that you research your target market fully. This will help you develop your audience easier as well as customer acquisition, resulting in positive return on investments
Marketing message of a campaign depends on the kind of people that can use your product and services. The message must be communicated through marketing materials that are relevant to your target audience, using tone and personality that reflect positively on your business while appealing to your target market.
Advertising is the literal process of making a product and service known to an audience. It is the description used to present the product, service, or idea to customers. This generally requires advertising campaigns on platforms such as Social Media, Search Engines, Radio, TV, and Magazines. An advertising campaign uses creative positioning in these platforms. Advertisements must be timely and used using a marketing strategy that is relevant to the business.
Advertising informs your customers and audiences about your product or service. This involves creating campaigns that bring into line with the wants and needs of your target audience. A great advertising campaign uses a mixture of media to best generate excitement for a product, guided by your business marketing strategy.
First, it’s important to note that advertising is a component of marketing. Marketing refers to preparing a product for the marketplace. Advertising is making your product and service known to an audience or marketplace. Advertising is a specific step of marketing. Advertising uses the data and research collected by marketing strategies to best communicate the brand.
Marketing is a more controlled and wider-reaching process, while advertising is specific to brand communication. In a way, marketing is both research and practice, while advertising is straight practice. Marketing involves consumer behavior and marketing research, while advertising involves creative endeavors like design and multimedia production.