What is the difference between Marketingand Advertisings

What is Branding?

Branding is The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

When you Build a website that describes your offerings, designing advertisements to promote your product and service, choosing corporate colors for your brand, designing a logo, letterhead, and business card, you are branding your company.

Why Is Branding Important?

Once a first impression is made and it is bad, it will take a long time to change it. This is also the case with branding a business. Branding is critical to the business because of the overall impact it has on your company. Branding determines how people perceive your brand, it can drive new business and increase brand awareness.

What can branding do for your business?

  • Branding directly impacts how customers recognize your business. Clients know your business by recognizing your logo which is the most important part of branding. this factor is concerned, as it is essentially the face of the company. Therefore, your logo must be powerful and easily memorable. We recommend having your logo designed by a professional graphic designer.
  • A well-branded business gets strong establishment which helps increase business value by giving it extra influence in the industry. This makes the business more attractive to investment opportunities because of its firmly established place in the marketplace.
  • By having professional appearance, your company will build trust with current and potential clients. A business that has an elegant and professional branding has added advantage because clients will want to work with a business that is professional. Being properly branded gives an impression that you are the industry expert, this gives potential clients confidence and trust to work with your company.

What to consider when branding?

  • Your logo should not have many different colors and graphic elements to represent divisions in your business. Simple elements are more likely to be recognized and remembered by consumers. So avoid overcomplicating your company’s logo as this will make it difficult to remember.
  • Develop and implement user guidelines for your brand and be proactive in monitoring where and how others are using your branded elements on your behalf. If not, you could have competitors creating a logo that looks similar, a review website using your logo and not linking back or a partner publishing an ad featuring your logo but with the wrong colors.
  • There is nothing wrong with rebranding if you are to do it correctly. Rebranding your established brand affects the relationship you have built with your current customers. So, it is very important to make changes only when the benefits accurately exceed the risk of losing your current customers. If you do decide to make changes, you must clearly educate your current clients on these changes and ensure they understand that these changes will not affect your relationship with them. Make them understand that product and services you are offering them will not be affected.