Branding is The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
When you Build a website that describes your offerings, designing advertisements to promote your product and service, choosing corporate colors for your brand, designing a logo, letterhead, and business card, you are branding your company.
Once a first impression is made and it is bad, it will take a long time to change it. This is also the case with branding a business. Branding is critical to the business because of the overall impact it has on your company. Branding determines how people perceive your brand, it can drive new business and increase brand awareness.