By Klaas Moukangwe
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29 Sep, 2023
Instagram, boasting over one billion active users, stands as a formidable social media platform. For service-based businesses, it serves as an invaluable avenue to connect with potential clients, nurture relationships, and ignite the flames of lead generation. In a recent study conducted by HubSpot , compelling statistics came to light. It revealed that a staggering 70% of Instagram users turn to the platform to explore brands, while 60% embark on journeys of discovery, seeking new products and services. This thirst for information and engagement doesn't stop there. A study by Sprout Social added another layer of insight, suggesting that a remarkable 50% of Instagram users display an inclination to make purchases from brands they follow within the platform. These compelling statistics underscore the pivotal role Instagram plays in the realm of service-based businesses. Crafting a formidable presence on this platform opens doors to a vast and engaged audience, offering opportunities to forge meaningful connections with potential clients, ultimately translating into substantial leads and revenue.